When trying to figure out how to execute this assignment, I looked at Lorelle’s 2 GIFs on her portfolio, which I know she also created for her Comp App II assignment. While hers used photography, I liked how she concluded each GIF with the logo of the company, and that is something that I think I will add to my GIFs.

This is another Oreo GIF, that is once again illustrated and short. This example shows how small movements can make a big impact in a GIF, and sometimes less movement of an illustration feels more realistic.

Another brand that utilizes short, illustrated GIFs to enhance their Instagram marketing is Oreo. This quick GIF ties together the Oreo cookie with baseball, and also utilizes sound. This makes me wonder whether I should use sound for my GIFs, however I think it may not be necessary considering how many people scroll through Instagram in public without sound on.

Starbucks uses a quick few second GIF that combines a simple line illustration with a product. This is my inspiration for the 6 second gifs for Jamboo. I like how simple and minimal this GIF is while still having a strong concept.

https://adespresso.com/blog/best-instagram-ads-2018/

This website shows a compilation of 2018 Best Instagram Ads, showing Instagram stories and ads from brands like Gap, Michael Kors and Lactose. I noticed most of the ads utilize video footage of models (which unfortunately I can’t use for my project). I also noticed these ads are incredibly short when it comes to their length in time.

This is a good example from Nespresso that showcases flat illustration in a quick commercial.  Something to note here is they just used music and minimal text, no voice over.  I think for this sort of travel-like setting that is fitting, but for my video I don’t think the illustration provides enough context about the product to stand by itself.

https://www.thelifeyoucansave.org/learn-more/common-objections-to-giving

This link leads to a video about why it’s  important to donate to charities, and features an infographic & illustrational style of video in order to convey the message.  As I am trying to include some infographic elements to the intro of my video, this was helpful to look at.

https://about.hm.com/en/sustainability/get-involved/recycle-your-clothes.html

This link leads to the H&M website video they created to promote dropping clothes off in store to be recycled.  This video is all video footage based as opposed to being illustrated, but the copy is helpful for inspiration.

This is a good example of my concept in terms of recycling clothing by ordering a sticker/mailing slip online, printing it out, and shipping the box of used clothes in.